Chief Minister Bhagwant Mann unveils a sweeping new industrial framework in Ludhiana, offering capital subsidies, employment incentives, and a streamlined single-window system — as Tata Steel prepares to launch a ₹3,200-crore plant in the city.
LUDHIANA — Punjab Chief Minister Bhagwant Mann on Saturday officially launched the state’s new Industrial Policy at a high-profile event in Ludhiana, bringing together industry leaders, government ministers, and entrepreneurs in what he described as a pivotal moment for the state’s economic future. The policy, developed over months of consultations and backed by artificial intelligence-driven analysis, aims to transform Punjab into the country’s premier industrial destination by offering a comprehensive suite of financial incentives, regulatory simplifications, and employment-linked subsidies.
“Industry and business fuel the lives of thousands of families. In this sense, entrepreneurs are also food providers.” — Chief Minister Bhagwant Mann

A Runway for Industry
Addressing a gathering of industrialists, CM Mann struck an emphatically pro-business tone, pledging that his administration would be a partner to industry rather than an obstacle. He stated that industrial development is essential for a prosperous Punjab and that the state’s growth is inextricably linked to the country’s ambition of becoming a global leader.
“Through this policy, the government has provided a runway for industry — now it is industry’s turn to take off,” Mann declared, drawing applause from the assembled entrepreneurs. He made an unusually candid promise: that neither he nor his government would demand a share of profits or accept what he termed a “red bag” — a colloquial reference to under-the-table payments — from industrialists. “The government’s sole desire is to see industrial businesses grow and the youth of Punjab find employment,” he affirmed.
In a striking illustration of the government’s intent, Mann said that if an industrialist applies for permission to set up three production units, the administration is prepared to sanction five — on the condition that they generate employment for Punjab’s youth. This employment-first philosophy is woven throughout the new policy framework.
Crafted with Industry, Powered by AI
Industry Minister Sanjeev Arora, who also addressed the gathering, described the new policy as among the most competitive industrial frameworks in the country. He credited Chief Minister Mann and AAP’s national convener Arvind Kejriwal for steering its development. According to Arora, the policy emerged from an extensive, multi-stakeholder consultation process in which 24 dedicated committees were constituted, drawing input from departmental officials, the Punjab Development Commission, and industry representatives across sectors.
Notably, artificial intelligence tools were deployed in the policy formulation process — a first for such an exercise in Punjab — to analyse suggestions and identify patterns across thousands of inputs. Of the total suggestions received from industry stakeholders, approximately 77–78 percent were incorporated into the final policy. One percent of suggestions pertained to matters under central government jurisdiction and were forwarded accordingly, while the remaining were deliberated upon in committee sessions.
Key Incentives at a Glance
The new Industrial Policy introduces a range of financial and regulatory incentives designed to attract fresh investment, support the expansion of existing units, and promote employment. The headline provisions include:
- Threshold Category Inclusion: Industrial units with a minimum investment of ₹25 crore and at least 50 employees will be classified under the threshold category, making them eligible for the full suite of policy benefits.
- Capital Subsidy (First-Ever in Punjab): For the first time in the state’s industrial history, a direct capital subsidy will be provided to qualifying units — a landmark shift in the state’s approach to industrial finance.
- Zero Liquid Discharge (ZLD) Exemption: A 100 percent exemption on ZLD compliance costs will be offered, significantly reducing the environmental compliance burden on manufacturing units.
- Modernisation and Expansion Support: Subsidies will be extended not only to new investments but also to existing industries undertaking modernisation or capacity expansion.
- Employment Incentive — Manufacturing: ₹3,000 per employee per month will be provided to industries for every new direct employment generated.
- Employment Incentive — IT Sector: Information technology firms will receive an enhanced incentive of ₹5,000 per employee per month, recognising the sector’s high-value job creation potential.
- 15-Year Incentive Window: The entire incentive package will remain valid for 15 years, offering long-term certainty for investment planning.
- Border District Bonus: A 25 percent additional incentive over and above standard benefits will be provided for industries established in Punjab’s border districts, aimed at fostering balanced regional development.
- Night Shifts for Women Workers: Women employees will be permitted to work night shifts under the new policy, with industries made explicitly responsible for ensuring their safety and security.
Streamlining Governance: All Departments on One Platform
A recurring complaint from industrialists in Punjab has been the fragmented nature of regulatory approvals, which often require separate interactions with electricity, industry, and municipal departments. The new policy directly addresses this friction by integrating these departments onto a unified digital platform. CM Mann said this convergence will dramatically accelerate the pace of industrial approvals and reduce the administrative burden on entrepreneurs, who will now be able to interface with all relevant authorities through a single window.
Investment Momentum: Tata Steel and Beyond
CM Mann used the occasion to highlight the state’s growing appeal to major corporate investors. He announced that Tata Steel is set to inaugurate its new plant in Ludhiana on March 20, representing an investment of ₹3,200 crore — a significant vote of confidence in Punjab’s industrial future. The Chief Minister also revealed that skill development institutes aligned to the needs of specific industries will be established across the state, ensuring that local youth are equipped to fill the jobs being created.
On the infrastructure front, Mann confirmed that commercial flight operations will resume from Halwara Airport in Ludhiana before the end of March — a development expected to improve connectivity for both business travellers and the freight ecosystem.
A Coming ‘Gift’ for Women
In a brief but intriguing aside, CM Mann hinted that his government would soon announce a major initiative specifically benefitting women in Punjab, though he declined to reveal further details at the event. “The government is providing this policy to industries today, and will soon extend a significant gift to women as well,” he said, prompting considerable curiosity among attendees and political observers.

Political Context: Taking Aim at the Opposition
Mann did not miss the opportunity to contrast his government’s industrial agenda with the approach of the political opposition. He criticised rival parties for lacking a coherent development vision, singling out promises such as motorcycle tax waivers as shallow electioneering rather than substantive economic policy. “Merely making promises like waiving motorcycle taxes is not a vision,” he said pointedly. The remark was widely understood as directed at opposition parties ahead of what many anticipate will be a politically charged period in Punjab.











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